About

🧭 About Wander and Wit

Hi, I’m Sarah—founder, designer, and one-woman creative engine behind Wander and Wit.

My journey started back in 2016, when I opened my first Etsy shop, Sarah’s Golden Designs. I focused mostly on sublimation mugs that I designed and pressed myself right in my home. That little business let me connect with thousands of customers, ship out hundreds of packages, and work some very long—but fulfilling—hours. It was messy, joyful, and gave me more than I could’ve imagined.

As life changed, so did I. I took a step back from my shop to focus on growing my family—and in 2023, I welcomed my daughter into the world.

Now in 2025, I’ve found my way back to creating—with a fresh perspective and a new name: Wander and Wit.

This shop is a reflection of what inspires me most today:
🌲 A deep love for nature, especially the Adirondacks
✏️ The simple joy of doodling ideas that turn into wearable, sippable art
💬 A little wit and wordplay for good measure

You’ll find a mix of new designs, reimagined best sellers, and goods made for folks who feel most themselves on the trail, by the fire, or saying something that matters.

Thanks for supporting a small shop with a big heart. I’m so glad you’re here.

— Sarah
Artist. Mom. Coffee-first kind of human.